Finally wake up calm, clear, and in control with Nightkeep Dawn.

$99.95
$199.99 $99.95
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Tired of starting every morning exhausted? Dawn gradually wakes you with natural light and soothing sound - so you finally feel calm, clear, and in control.

  • Sunrise simulation that wakes you naturally - no jolts
  • Dimmable light to wind you down at night
  • White noise & Rain Sounds with auto-off timer
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  • Worth every penny.

    "I’m one of those that sets ten alarms because I snooze like crazy. I love how loud it is, how bright the light is, very customizable. I bought one for my daughter and I had to get one for myself a couple months later. It has completely changed my sleeping habits. Cannot recommend enough." - Parker L.

    ★★★★★
  • FREE SHIPPING
  • TRY IT RISK-FREE FOR 30 DAYS
  • WAKE UP NATURALLY

Product Description

Better sleep starts for you tonight.

Dawn by NightKeep is a premium alarm designed to help you build a calmer sleep routine from night to morning. Instead of shocking you awake with a harsh alarm, Dawn gradually fills your room with soft, sunrise-inspired light so your body can ease into the day more naturally.

At night, use the calming sunset mode and soothing sleep sounds to create a peaceful wind-down routine without relying on your phone. In the morning, wake to gentle light and relaxing sounds that help you feel less startled, less groggy, and more ready for the day ahead.

Perfect for anyone who hates loud alarms, struggles with tired mornings, or wants a more peaceful bedroom routine.

Features:

  • Gradual sunrise wake-up light
  • Gentle alarm sounds
  • Sunset wind-down mode
  • Soothing sleep sounds
  • Dimmable bedside light
  • Phone-free alarm routine
  • Modern nightstand design

Customer Service

Have any questions? Reach out to us 24/7 via email or via our toll-free customer service number:

Email: support@nightkeep.co

Phone: +1 (800) 912-7681

Monday - Friday 9am - 5pm CST

Return Policy

We want you to shop with confidence. If you're not completely satisfied with your purchase, you may return it within 30 days of delivery for a refund or exchange, subject to our return policy. Our team is here to make the process as simple and hassle-free as possible.

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Dawn by NightKeep, Sunrise & Sleep...
$99.95
$199.99 $99.95
Selected Variant Image
Dawn by NightKeep, Sunrise & Sleep...
$99.95
$199.99 $99.95

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Hear from real people just like you

  • Why didn't I get this one sooner?

    ★ ★ ★ ★ ★

    "Folks, this is it - your search is over. Close that tab with the Lumie clock, and DEFINITELY close the tab with the Hatch clock. Do not waste your money. This is the one you want.

    This is my third sunrise alarm clock I have tried, and it is the BEST one, for an extremely reasonable price compared to these super expensive models. The design is beautiful - as many people are noting, it basically looks like a Hatch. But unlike a Hatch, you don't have to use your phone at all. Except if you want to play music through Bluetooth! A feature that neither of those other brands has. The buttons are so intuitive, so it is easy to set up." - Charlie B.

  • Buy it!!

    ★ ★ ★ ★ ★

    "I can honestly say this sunrise alarm clock is the best purchase I’ve ever made. I love falling asleep to rain sounds, but using the TV meant I could never get my room completely dark—which always affected my sleep. With this clock, I finally get the best of both worlds: relaxing sounds and a pitch-black room.

    Ever since I started using it, I’ve been sleeping so much better. The variety of sounds is amazing, and I love being able to choose different light colors to match my mood. Waking up to a gentle sunrise instead of a harsh alarm has completely changed my mornings too." - Jessica F.

  • Love!! Life changing

    ★ ★ ★ ★ ★

    "I got this for my significant other. He suffers from SAD (Seasonal Affective Disorder), and he said the sunrise wakeup is fantastic. He loves the different settings and seems to have fun trying them out. You can change it to pretty much any level of brightness that you like. I plan to buy one for myself since. I love it." - Kate S.

Your nervous system deserves a better alarm

Phone alarms trigger an adrenaline spike the moment they go off, and that cortisol shock can follow you into your morning for up to 30 minutes. Dawn's gradual sunrise simulation lets your cortisol rise naturally so you wake up clear instead of frantic. No jarring noise. No racing heart. Just a calm, controlled start — every single day.

Fall asleep faster. Stay asleep longer.

Falling asleep shouldn't require staring at a screen. Dawn's 25 sleep sounds give your brain a single point of focus so racing thoughts quiet down, and the auto-off sleep timer handles the rest. Customers consistently report falling asleep faster than with TV or phone audio — and waking up with noticeably less grogginess.

Premium sleep tech. No monthly fees. Ever.

The big sleep brands charge up to $10 a month just to unlock sounds on hardware you already paid for. Dawn gives you everything — 25 sleep sounds, 7 alarm tones, sunrise and sunset modes, and 12 nightlight colors — the moment you plug it in. One purchase. Nothing hidden. Nothing extra.

THE PROOF IS IN THE REVIEWS

  • Love!! Life changing

    I don’t normally make reviews but this has made such a good impact on my life!
    I am training to become an elite runner which means a lot of early mornings and as it’s winter it makes it even harder to wake up in the morning, but this clocks “sunrise” feature is so helpful! It wakes your body up slowly and naturally bringing you out of deep/rem so you don’t wake up and immediately have a cortisol spike!

    Marina A.

  • A must have

    love this sunrise alarm clock and every feature on it. As a neurodivergent person, the ability to choose how my alarm wakes me up is lovely. It has many different sound features, including noise to sleep to. It is easy to use and customize and is aesthetically beautiful. My favorite feature is being able to turn the time display screen all the way down so it is not bright while I am sleeping. I bought this alarm when I decided I needed to get my phone out of my room at night. I was constantly waking up in a panic from the harsh, abruptness of my phone's alarm and feeling stressed by everything on my phone upon waking up. This alarm clock allows me to sleep better and wake up calmly and slowly. The sunrise feature lets me wake up to a natural rhythm that leaves me feeling calm and clear in the morning.

    Barbara C.

  • Finally, a Wake-Up Clock That Meets All My Needs!

    This sunrise alarm clock has far exceeded my expectations. It has transformed my mornings, improved my sleep habits, and turned waking up into something I actually look forward to. If you’re looking for a feature-packed, affordable wake-up clock with intuitive controls and a sleek design, I highly recommend this one. It’s the best investment I’ve made for my sleep and mornings in a long time!

    Daniel R.

  • I love this thing!

    Love this, it’s good quality, a heavyweight product that looks and feels like it’s more money than it is. I use it with the sound and sun alarm and I have never not woken up with it so far (I’ve had it for about three months now). I use it on level 20/30 brightness and I keep the sound pretty quiet, so that it doesn’t wake up anyone else in my household. It’s pretty easy to set up as well, but definitely hold onto the instructions (but setting an alarm is really easy and fast, it only take a couple of clips). The main features I use are the sound and sun alarm, the night light feature for before bed, and I love the way you can change the brightness of the time all the way to off.

    Star P.

  • Great for my sleepy husband!

    I got this for my husband since he has to wake up everyday at 6AM, and work 12 hour shifts. This has been an absolute game changer and has significantly helped him to wake up in the morning

    Alexis K.

  • Great, highly highly highly recommend

    The Alarm clock is great! The warm light and alarm mixture make this a great way to wake up. The volume is loud enough to wake me as a heavy sleeper! Overall great product

    Savanna L.

Faqs

NightKeep Dawn Q&A

Does it actually work, or is it just a gimmick?

Dawn isn't just a light that turns on — it uses a gradual sunrise simulation that works with your body's natural cortisol rhythm, brightening slowly over 5 to 60 minutes before your alarm sounds. Thousands of customers who were skeptical report that within the first few days they were waking up before the alarm even went off. Your biology responds to light whether you believe it will or not.

How is this different from my phone alarm?

Your phone alarm triggers an instant adrenaline spike that puts your body into a stress response before your eyes are even open. Dawn starts working up to 60 minutes before you need to be awake, gradually raising light levels so your cortisol rises naturally. By the time the sound plays, your body is already halfway awake — calm, not panicked.

Will the light actually wake me up if I'm a heavy sleeper?

Yes. Multiple heavy sleepers in our reviews specifically mention that Dawn woke them up when years of phone alarms had stopped working. The combination of gradually brightening light and escalating sound means your body has no choice but to respond.

Do I need an app or Wi-Fi to use it?

Not at all. Dawn runs entirely on physical buttons and dials — no app, no Wi-Fi, no Bluetooth required to operate it. Everything works straight out of the box. Bluetooth is available if you want to stream music, but it is completely optional.

Is it worth the price compared to cheaper options?

Cheaper sunrise clocks cut corners on light quality, sound variety, and build. Dawn gives you 25 sleep sounds, 7 alarm tones, sunrise and sunset modes, 12 nightlight colors, Bluetooth audio, and a dimmer display — features that brands like Hatch charge $170 plus a monthly subscription for. With no recurring fees, Dawn costs less upfront and nothing ongoing.